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Projects Summary

Client Overview:

Brightwave Electronics, a mid-sized electronics manufacturer specializing in eco-friendly consumer devices, faced challenges in connecting with its audience due to an outdated brand image. The company wanted a brand identity that reflected its commitment to innovation and sustainability.

Challenges

  • Outdated Brand Perception: The company was perceived as traditional and conservative, which didn’t align with its eco-friendly and innovative product lines.
  • Lack of Brand Differentiation: In a competitive market, the existing brand lacked elements that set it apart from other players.

Key Takeaways

  • Rebranding for Alignment: Ensuring the brand identity matched company values attracted a loyal, aligned customer base.
  • Employee Involvement: Employees play a crucial role in successful rebranding, as they embody the brand’s values.

Outcomes

Increased Brand
Awareness
Enhanced Customer
Engagement
Sales Growth Around
05 Months
Employee Morale
40% Increase
Crafting a Unique Visual Identity for DEF Tech.
Next
Category:
Clients: Daniel Scoot
Location: Menchester, UK
Date: 15/01/2025
Note

Increased Brand Awareness: Following the rebrand, Brightwave reported a 35% increase in brand recognition and media mentions.

  • Organic Traffic
    500
    %
  • Online Revenue
    10
    M+
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