At PicBuz, we specialize in using Photoshop clipping path technology in order to optimize your images. Put simply, clipping path techniques help create “deep etches” of your images. This means that an outline is created around your image so that the image can be seamlessly removed from its current background. If you’ve ever worked with a .png image that has a checked background that allows you to use the central image anywhere, this is an image that’s had clipping path done.

When a deep etch has been created from your image, there’s only the centralized 2-D image that can quickly be placed on the background of your choice. To put it simply, this technology is kind of like the digital equivalent of cutting out an image from a newspaper or magazine, except with this technology, there are no jagged edges if it’s done right.

In addition to being called a deep etch, the finished product is also called a closed vector path or simply a shape. Whatever the name, once this process is done, you’re simply left with the part of the image that you need for the project; everything else is completely discarded. Usually, this is the background, but sometimes it can support objects like bracings or display stands. It can even be simple objects like shadows. When this is done, you can even add in another more dynamic shadow later on.